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Articles: 8 Results
Will King: the King of Shaves founder is stepping down as CEO

King of Shaves founder Will King relinquishes top role

King of Shaves founder Will King is to step down as chief executive and hand the reins of the business

Watch: King of Shaves' Will King gives impromptu shave to Direct Line Group marketer

King of Shaves' founder Will King is known for being a passionate advocate of his products - but few would

Will King: founder and chief executive of King of Shaves

King of Shaves' Will King on relishing the battle with P&G

The founder and chief executive of King of Shaves on the trials, tribulations and triumphs of leading an innovative challenger

King of Shaves: launches its self-lubricating Hyperglide razor today

King of Shaves launches 'revolutionary' Hyperglide razor

King of Shaves is squaring up to the likes of Gillette with the launch of a self-lubricating razor called Hyperglide,

King of Shaves: Will King shaves sponsored Team GB sprinter James Ellington

King of Shaves takes to extreme sport sponsorships

King of Shaves, the male grooming brand and direct competitor to Gillette, aims to increase its brand awareness by sponsoring

Hugh Laurie: Men Expert ads will break next month

Male grooming: time to bust the stereotypes?

As men become more accepting of grooming products, marketers are thinking beyond sporty endorsements.

Patapon2 became a mini-game

Masterclass: Advergames

The best rack up millions of plays, can be highly targeted and are no longer seen as gimmicks. Adam Woods

Revolution Awards: shortlist revealed

Shortlist revealed for Revolution Awards

LONDON - Agency Republic, Essence and Layar have all been singled out for innovation in the Revolution Awards 2010 shortlist.